.New Delhi: Boldfit, a direct-to-consumer (D2C) fitness company has onboarded Indian cricketer KL Rahul as a company ambassador and a capitalist in the company, it showed ETRetail.Without revealing the precise portion of concern the cricketer has actually taken, the firm claimed it is a considerable and also critical investment.This partnership targets to make use of KL's huge appeal, specifically with youth and exercise lovers, to increase Boldfit's reach into untapped markets and also demographics around India.Sharing about the label's growth plannings, Pallav Bihani, founder as well as chief executive officer of the business stated, "We are actually going all-in on expanding our activewear and footwear categories, which are actually readied to redefine the physical fitness market. These sectors are our potential development engines." Currently, exercise and doing yoga add-ons drive most of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand name accomplished a profits of Rs 73 crore. With tactical projects as well as this alliance, the company strives to get to a revenue of Rs 500 crore through FY26. Founded in 2018, it currently provides over 1 crore clients annually as well as strives to broaden this range to 5 crore using this collaboration. Additionally, it is improving its source chain facilities to guarantee fast delivery as well as consistent item availability.Looking ahead, the D2C start-up counts on a spurt in on the internet visitor traffic, social media involvement, and higher purchases throughout our crown jewel classifications.
Released On Aug 1, 2024 at 10:46 PM IST.
Participate in the area of 2M+ field professionals.Register for our email list to receive newest insights & evaluation.
Download ETRetail Application.Acquire Realtime updates.Conserve your favorite articles.
Check to download and install Application.